This was a packaging and redesign for Red Vines licorice. They needed and upgrade! A sophisticated, classy, and more expensive look while being fun. The tin is timeless and the bright colors are eye-cathcing. I designed a small travel size version so the consumer can grab their Red Vines on the go. The consumer also has the option to grab a larger pack of the bite sized licorice to share with others or they have the option of the classic licorice twists in a tall tin. In this series, there comes the choice of 5 flavors: Original, Black, Lemon, Blueberry, or Green Lime.
